0→1 product design leader passionate about turning innovative technologies into tools people trust and use confidently.
Designer + Director
With two decades of hands-on design leadership across multiple industries, I have deep experience in high-stakes domains such as health tech and biotech.

Having worked in both agency and in-house environments, I’ve learned to bridge craft, innovation and real impact. I've directed design efforts leading to successful exits, defined North Star visions for industry leaders, grown and mentored high-impact design teams, and served as an advocate for design at every level. These days, I’m especially excited about the wave of new opportunities powered by AI augmentation.

Currently, I lead Product Design & Human Factors at Cleerly highly innovative AI-powered Software as a Medical device company with a mission to free the world from heart attacks.

I also host the Product Craft podcast, where I interview cross-disciplinary leaders to uncover what craft means in the rapidly evolving environment.
ILLUMINA: Lab operations for NextGen sequencing
GRAIL: Ordering Galleri multi-cancer detection test
Improving The Efficiency of Genetic Test Creation Workflow
Nextbio Research: Life Science Data Correlation Platform
Integrated Healthcare Provider Platform for Test Order and Delivery
Gene therapy discovery
Large-scale network management
Genetic Variant Filtering
Data visualization for genetic counselors
Nextbio Clinical:Workflows for novel drug discovery
I've worked with
I've worked with
  • Design: how things work
    My approach to design merges creativity with systematic methodology. I believe that exceptional design transcends aesthetic appeal—it's a tool for solving problems and creating meaningful user experiences. My design philosophy hinges on deeply understanding user needs and meticulously crafting solutions that are both intuitive and impactful. Every design decision is an opportunity to enhance functionality and add real value.
  • Leadership: change through inspiration
    Leadership, in my view, is about guiding and inspiring individuals towards a unified vision. It's about creating an environment where ideas are valued, growth is encouraged, and achievements are acknowledged. As a leader, I prioritize building trust and empowering my team, equipping them with the resources and support to excel. My leadership style blends strategic thinking with empathy and decisiveness, always aiming to motivate and unite my team towards innovative breakthroughs.
  • Collaboration: lean teams with outsized impact
    My aim is to cultivate collaborative dynamics that drive success and foster innovation by creating the environment where people to do their best work. The best ideas are born when diverse perspectives converge in a shared creative endeavor. My commitment to collaboration is rooted in open communication, mutual respect, and a passion for collective problem-solving. I champion cross-functional teamwork, valuing the rich insights and robust solutions it produces.
Arseni did a fantastic job on our program. He is passionate about delivering high quality work, open to new ideas and information, incredibly quick on turning around iterations of design, and proactive in using all the tools at his disposal to gather qualitative and quantitative feedback and improve the user experience. He's easy to work with, even with complex and fluid projects, and provided clear updates on progress and activities. Highly recommend Arseni and his team.
Lisa Kelly | Director, Software Product Management @ GRAIL
Arseni is an extremely talented designer and usability expert with a real flair for taking complex scientific workflows and producing smart, clean, and modern designs. He is a great communicator and very easy to work with. What I most appreciate about Arseni is that he has made me a better product manager by forcing me to think about my product in different ways I hadn't thought of before.
Tara M. Love | Sr. Product Manager @ QIAGEN
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